STYLE GUIDE

A common question when attending the Cheltenham Festival is, “What should I wear?” While there is no strict dress code at Cheltenham Racecourse — whether you’re attending in the general Club or Tattersall Enclosures or enjoying the VIP corporate hospitality areas — there is a strong sense of style and tradition. Country-inspired fashion is hugely popular, with tweed remaining a timeless choice for both men and women. As the Festival takes place in March, guests are advised to dress for the weather, which can be unpredictable, but many racegoers also see the event as the perfect opportunity to dress up and make an occasion of it. As one of the most anticipated events in both the sporting and social calendar, Cheltenham attracts an array of elegant and stylish outfits, with many people choosing to look their best while still keeping comfort and practicality in mind. See below for our ladieswear and menswear advice, along with inspiration galleries, to help you plan the perfect look for your special day at the races.

CHELTENHAM FESTIVAL LADIESWEAR

Ladies’ fashion at Cheltenham is all about combining countryside elegance with a touch of glamour. Feathered hats, chic boots, and tailored pieces — from boucle, check and plaid jackets to smart, structured outfits — are particularly popular, capturing the stylish yet practical spirit of the Cheltenham Festival. Many racegoers turn to premium countryside-inspired brands such as Holland Cooper and Fairfax & Favour, which have become synonymous with Cheltenham style. While warmth and comfort are key in the unpredictable March weather, the Festival is also a chance to make a statement, with many women opting for sophisticated, polished looks that balance tradition with contemporary flair.

LADIESWEAR INSPIRATION GALLERY

A group of women dressed in fashionable, winter clothing, some wearing hats and scarves, standing outdoors near a stone wall. The woman in the front is wearing a red tartan coat, black skirt, and sheer tights, holding a smartphone, with other women s
A woman with blonde hair wearing a plaid coat, scarf, and hat with feathers, holding a disposable coffee cup, standing indoors.
Two women standing outdoors near a steaming vent, dressed in stylish fall or winter clothing with coats and accessories.
A woman in a beige coat and hat is celebrating with a fist pump while sitting next to another woman covering her face with her hand, in a crowded outdoor setting.
A woman with long brown hair wearing a maroon wide-brimmed hat, green coat with gold buttons, and beige pants, sitting on a train, holding a glass of champagne and looking out the window at a rural landscape.
Two women wearing black hats and stylish coats standing outdoors, laughing and talking, with a man partially visible in the background.
Woman in vintage train conductor uniform standing at train door, wearing a red cap, brown checked suit, blue shirt, and a patterned tie.
Celebrating at a social gathering with women wearing fancy hats, toasting glasses, and smiling around a table with drinks and plates.
Woman dressed in a maroon outfit and matching hat walking outdoors, surrounded by fog.
Three women dressed in vintage-style detective costumes posing in front of a black steam train with smoke coming out of its chimney, outdoors with trees in the background.
A woman dressed in vintage 1920s-style clothing standing on train tracks in front of a steam train, holding a brown leather handbag and wearing a wide-brimmed hat.
A young woman with wavy hair, wearing a beige wide-brimmed hat and vintage style clothing, sitting inside a train carriage with wood paneling, holding a glass of champagne.

CHELTENHAM FESTIVAL MENSWEAR

Men’s fashion at Cheltenham embraces classic countryside style with a modern twist. Full tweed suits, three-piece ensembles, and smart lounge wear are all popular choices, often finished with ties, pocket squares, and other stylish accessories to create a refined look. Many gentlemen choose to invest in quality tailoring, with brands such as House of Cavani, Marc Darcy & Moss leading the way in Cheltenham-inspired fashion. While warmth and practicality remain important for the March weather, racegoers take the opportunity to dress to impress, balancing traditional British elegance with contemporary style for one of the most prestigious sporting events of the year.

MENSWEAR INSPIRATION GALLERY

A man in a gray plaid suit with an orange tie and pocket square, wearing a brown fedora, holding a glass of wine at an outdoor event.
Man in a plaid suit and brown trench coat standing at the railing of a racetrack, with horses and people in the background.
Two men in suits walking outdoors, each holding a champagne glass; one man with sunglasses and a beard, the other with short hair and a mustache. They are dressed stylishly, and the background shows a street with trees and buildings.
A young woman with long blonde hair, wearing a black hat, red coat, designer scarf, and a prosthetic leg, walking arm-in-arm with an older bald man in a tan coat, blue shirt, and dark trousers, on a train platform with a train and train station crowd
A group of men socializing indoors, one man smiling at the camera, wearing a beige jacket and glasses, holding a coat and a bottle, while others converse around him.
Two smiling men sitting at a table with drinks, dressed in suits, at a social event or party, with a bar and a waitress in the background.
A man stands on train tracks in front of an old steam train emitting steam, wearing a gray herringbone coat and a white shirt.
A man wearing a blue fedora hat and a plaid blazer walking in a crowded outdoor setting.
Man in a blue suit laughing and holding a drink at a social gathering or party
A young man with curly brown hair and a beard making a playful face at the camera. He is dressed in a blue plaid suit, white shirt, and a black patterned bow tie. He is holding a crumpled receipt in one hand, with a crowd of people around him, some w
Man in a plaid suit holding a smartphone and talking to a woman wearing a plaid coat and tan hat at an outdoor event.

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